UKEMS were looking to refresh and clarify their current market position through a developed and refined brand identity and website. UKEMS tasked us to redevelop their existing website by redesigning a few main pages. After a thorough discussion with the UKEMS, they quickly realised it was time to redesign their website as the old one was outdated and visually confusing. However, it was important for the client to stick with a simple, clean modern, and minimal design. Once the client was happy with the design, we moved forward to development. All the pages were complete and optimised for SEO, responsiveness, and cross-browser compatibility. We took a multi-pronged approach to increase search engine rankings by driving more traffic to the new site. Printopia increased user engagement by improving website content and reducing bounce rate.
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Content
For the most part, search engine rankings are not determined by a website’s marketing skills but by its content and the keywords it uses.
Promotion
If you have a higher site ranking, your website will be listed above all the others in this category for better search engine visibility.